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Global Amenities Direct launched Scentered, in 100% recycled plastic packaging.
July 18, 2019
By: Marie Redding
Senior Editor
Scentered, a “mindfulness lifestyle brand,” has partnered with Global Amenities Direct to launch a luxe, eco-conscious amenities line for hotels. It is the only amenities line in 100% recycled plastic packaging, the company says. The line is focused on well-being and aromatherapy, like all Scentered products. The new range of hair and body products are 100% natural formulations. Sherry Orel, CEO, Scentered, says, “Scentered demonstrates how each property cares about guests’ well-being from check-in to beyond their stay. Our line of aromatherapy-based products that aid travel is designed to bring a forward-thinking approach while reducing waste and enabling hotels to gain valuable investment back from their brand partnership.” Developing the Line Scentered was developed by hospitality pioneer, Lara Morgan, who is also the founding investor of Global Amenities Direct. Morgan spent nearly two decades supplying luxury hotels with licensed and manufactured luxury brands like Aveda and Bvlgari as founder of Pacific Direct. Her non-stop travel schedule “sparked her search for portable, non-leaky aromatherapy products,” the company states, “to help her achieve balance on the road.” Finding none to suit her needs, she became the founding investor in Scentered, a range of aromatherapy balms and candles in eco-centric packaging. Scentered is sold in 7 countries, is expanding rapidly and has received more than 20 health and beauty awards. Morgan comments, “Scentered is positioned to change the guest experience by eliminating single-use plastics amenities and create truly unique experiences that are designed to delight guests and to save hotels money. The new amenities are developed with a careful approach to sourcing only the finest natural ingredients, and they offer a caring message for guests – to take time for themselves to enhance their well-being.” The Products The hotel line launches with De-Stress, a remarkably soothing blend to help juggle more throughout the day — keeping you calm and in control. The new hair and body care products contain essential oils found in the Scentered range of balms. Each Scentered blend contains up to 25 100% natural essential oils such as chamomile to promote calmness, uplifting and relaxing neroli, and mandarin to help soothe tension and support feelings of well-being. The Scentered Amenities line includes a range of De-Stress products — Shampoo and Conditioner, Body & Hand Wash, and Body & Hand Lotion. All products are packaged in recyclable 300 ml dispensers with 5 ltr dispenser refills. Scentered’s hotel amenities line is exclusively represented by UK based Global Amenities Direct.
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